Mobile Marketing Associate Events App
The MMA app is a guide for the MMA's numerous conferences. When there is an active conference, users can view the week's events, find speakers and sponsors and which events they are hosting, as well view a list of the other attendees.
The desire to create the Mobile 101 video arose from the need to explain why a marketing campaign benefits from including mobile.
Abercrombie and Fitch Get Layered
I concepted a product that Cellit offered, a "scratch and win" game for mobile, to be used in another fashion for a clothing brand, where the user could swipe clothes on or off, showcasing both of the season's outwear and intimates. Hollister, being a bit edgy, seemed to be an ideal brand for this type of promotion. I created the prototype by pulling some assets from their site and pitched it to the client. They approved the idea, but for their Abercrombie and Fitch brand instead, and under my guidance, provided us the assets for their 2013 fall look book. I then built the mobile site for the promotion.
Kaizen Health is a start up in Chicago that strives to improve access to healthcare with non-emergency medical transportation. Keeping the mission in mind, their mark was developed by creating a visual pun between a hand, heart and location pin. The brand was developed to be clean and minimal, while conveying information in an easily digestable manner.
Geopolis Theater Company
Geopolis was a startup theater company, whose goal was to bring a different culture to audiences each season. As such, the website, business cards and the more frequent events were branded with a theme as a vintage airline, using colors, shapes and typefaces that will help evoke that feeling.
Spiderman on Broadway
The client approached us to create a responsive web portal that gave some information about the show and let the audience reserve tickets in advance. Based on my guidelines, the client provided a Photoshop document, which I then built into a responsive site.